On November 29, 2022, Aurora Design Public Company Limited (AURA), a leading name in Thailand’s gold and jewelry retail industry, officially began trading on ...
On November 29, 2022, Aurora Design Public Company Limited (AURA), a leading name in Thailand’s gold and jewelry retail industry, officially began trading on the Stock Exchange of Thailand (SET) under the symbol "AURA", with an IPO market capitalization of THB 14.54 billion.
With nearly 50 years of experience, Aurora has earned consumer trust through its branded gold and diamond products, operating over 265 branches nationwide as of mid-2022. Its portfolio includes five well-established brands—AURORA, Seng Heng, Thong Ma Ngern Pai, Gifts by AURORA, and AURORA Diamond.
The company raised THB 3.64 billion through the IPO by offering 334 million new shares at THB 10.90 per share. Proceeds will be used to expand retail branches and strengthen its gold pawnbroking business, with a target of reaching 409 branches and THB 3.8 billion in loan value by 2024.
Mr. Aniwat Srirungthum, CEO of AURA, emphasized the company’s commitment to delivering “meaningful gifts of happiness” and building long-term customer loyalty. He also shared plans to leverage big data to enhance customer experience and drive future growth.
Following the IPO, the Srirungthum family remains the majority shareholder, holding 61.99% of the company. AURA has also announced a dividend policy of not less than 50% of its net profit, subject to financial performance and strategic plans.
For more information, visit www.auroradesign.co.th or the SET website www.set.or.th.